Just to be clear from the start: we can’t promise you complete and total enlightenment. What we want to offer you here is interesting and surprising news about automotive lighting: service tips that making driving at night safer and more comfortable; illuminating product information that summarizes innovations and technology trends; thoroughly researched background topics from the world of lighting; and the odd comical anecdote, because we want this blog to be fun, too!
Our automotive lighting blog, as you may have already noticed, carries the subline „powered by OSRAM”. However, it is not a company platform, but an independent, journalistic report. OSRAM supports the blog by providing content and funding, though this does not mean that the blog concentrates on product advertising! The objective of the company rather is to draw greater public attention to topics in lighting and to see information imparted objectively in a blog that is worth reading and useful. Before we get started, we would like briefly to introduce the bloggers:
Fritz Lorek (GER) is an automotive journalist who has been writing about automotive lighting for nearly 20 years. In lamp tests and in his brochure, „Licht im Dunkel” (Light in the Darkness), he repeatedly has described the dangers due to poor, non-approved bulbs. His interest in automotive lighting goes back to the 1970s. „Germany’s Association for Technical Inspection (TÜV) objected to the reflectors in the headlamps on my Renault 4. Before replacing them, my mechanic persuaded me to put in halogen headlamps for 20 marks extra. I was overwhelmed by the H4 bulb. My father’s much more expensive car still had the old dual-filament bulbs. His low beams looked like parking lights compared to mine.” Fritz’s father took his son’s advice and soon also updated his headlamps.
Dirk Loesch (GER), co-founder and partner of LoeschHundLiepold, is a passionate motorist. As much as he likes to cruise around in his 1974 Mini Cooper Innocenti, he still appreciates the advantages of modern motor vehicles, especially when it comes to lighting. When he takes his Mini out of hibernation each spring, he always is surprised how much automotive lighting has progressed in recent years. Before the first drive, Dirk always takes a turn around the car to ensure that the weak lamps really still light up, all the time wishing that lamps with today’s output had existed 35 years ago. Despite all the progress, however, he fondly remembers the days „when you could tell by the yellow-colored light, miles ahead, that a Frenchman was coming your way!”
At OSRAM, online marketing manager Daniela Geisbauer (GER) is responsible for this blog. If you have any questions about OSRAM or the blog itself, she is the right person to contact. Just write her an email to email@example.com.